The popular Cincinnati ice cream shop, Graeter’s, is once again partnering with a non-profit to raise awareness. Which organization? What is the cause? How are they spreading awareness?

Graeter's: a logo for The Cure Starts NowThe Cure Starts Now is a non-profit organization that supports cancer research for pediatric brain cancer. Experts believe that finding the cure for this specific cancer will help find the cure for all cancers. They are partnering with Graeter’s Ice Cream for their annual Cones For The Cure campaign to help raise money for The Cure Starts Now.

“Graeter’s has been such an excellent partner and we feel so blessed that this Cincinnati-based family brand is helping to support a cause that started right here in Cincinnati,” shared Keith Desserich, Co-Founder and Chairman of the Board at The Cure Starts Now. “Through Graeter’s efforts, we’ve raised more than $770,000 in new cancer research funding and have been able to fund clinical trials that some of this year’s heroes are taking part in. We are so thrilled to continue this partnership, and raise even more!”

a girl holding an ice cream cone with a Graeter's sign in the backStarting September 5 and lasting until September 15, customers are given the opportunity to donate money while purchasing ice cream. During that time, Graeter’s popular seasonal flavor, Blueberry Pie, will be available.

“Every year we ring in the fall with our most anticipated and favorite fundraising initiative with The Cure Starts Now,” said Chip Graeter, 4th generation co-owner of Graeter’s. “We created this special ice cream flavor more than a decade ago and have been committed to the cause ever since. We’re eager to raise even more funds for such an important cause and continue to support The Cure Starts Now.”



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